The client wished to create a European forum for the discussion of issues in the treatment of urological cancers, from early diagnosis and treatment through to management of post-treatment complications and end-of-life care. The client requested that all activity be developed within a stand-alone identity that would create opportunities for further meetings, development of materials that would encourage wider healthcare professional involvement and potential online interaction.
Several experts in the field of urology and urological cancer were invited to join a European Steering Committee to guide the content and speaker involvement for a three-day meeting – AEON (Advancing Education in Oncology) – focused on latest developments in uro-oncology and their implications for daily practice. Fortis invited and briefed all speakers, coordinated abstracts and delegate information packs, organised speaker and delegate travel and hotel arrangements. A full meeting programme was developed on clinical and research developments in prostate, testicular, renal and bladder cancers. It included workshop sessions tailored to healthcare professionals in each country as well as Q&A sessions and practical demonstrations. At the inaugural meeting, delegates were able to watch and interact with a leading expert in robotic surgery while he carried out a radical prostatectomy using a robot. An eight-page newsletter, featuring highlights of the meeting, was developed and circulated to specialists in urological cancers Europe-wide.
The initial meeting was held in Stockholm and was attended by over 150 delegates from Austria, France, Germany and Italy. Success of the initial event led to two further three-day meetings – London in 2009 and Dublin 2011. The success of the third meeting led to the development of a dedicated website, hosting live footage of each presentation and accompanying slides to facilitate on-going interactive communication amongst delegates and other healthcare professionals. Feedback from participating speakers and attending delegates is extremely positive, praising both the topicality and the broadness of the agenda.
Click here to visit the AEON website www.AEON.eu.com